Highest aspiration for your success – we are the RelevanzMacher
We support you and your goals related to organic visibility, high quality traffic and conversions via a content hub. Starting point is our broad, AI based web research and deep analysis to identify those topics and trends that are most relevant for your company to succeed. The findings form the basis for the joint strategic planning of your content hub. Subsequent, we design the needed actions for the respective medium. Our experienced editing team will create the high quality content and constantly cares for publication, monitoring and performance measurement.
Research and Analysis – being that one step ahead of the competition
Our modular audits will answer your questions related to your online visibility, existing and prospective clients and target groups. We identify those main and niche topics and looming trends that are relevant to your business and objectives. We analyse your online presences and the positioning and activities of your competitors.
Strategy and Conception for efficiency and sustainability
Based on the results of the web audits, considering the agreed objectives and KPIs, we develop – together with your team – the strategic and content-related planning for your content hub. For this, we concentrate on the requirements and questions of your target group(s) and connect them to the communication objectives of your company.
Relevant, holistic content for the user and the search engine
Opposed to the data trash in the web we place quality before quantity. We develop detailed topic plans and high-quality, user oriented and for your target group(s) relevant content. With that we achieve high acceptance amongst the users and a long lasting organic visibility in the search engines. Our service includes the complete technical and editorial support for your content platform as well as a comprehensive monitoring and tracking.
We don’t just analyze, we implement too. We care for a clean and structured technical basis and compliant SEO of your platform. We monitor and optimize your platform and its content for the best possible organic visibility. Our objective is that users as well as search engines consider your page as valuable.
A glimpse of our relevance projects
We take care for clients like Toyota, FamilyApp, Teamdrive, the publisher Ernst Klett, Group SEB, deOleo Germany, Taylor Wheels, Deutsche Telekom and Bethman Bank.
On our Content Hub we deal with various topics around content marketing, organic visibility, digitization and relevance optimization.
We show you what is trending lately and discuss current incidents happening in our industry.
This is semcona
Since 2013 our agile team of people – experienced in online marketing and digital market research, strategy setup, editing and relevance optimization – cares for clients from B2B and B2C.
semcona stands for full transparency, honest communication (even if it hurts sometimes – the journey is the reward) and allways traceable actions. Relevance optimization is no vodoo but a combination of artificial intelligence, powerful algorithms and the efforts of our skilled and motivated team.
We are tomorrow’s digital service provider – an agile thought leader and trend identicator. We are a team of experienced strategic and out-of-the-box thinkers.
Situated in Bautzen, Saxony, we are there for your challenges – nationally and internationally.
You have questions concerning AI, big data analytics, digital strategies/content or our approach could be the solution for you challenge? Just give us a sign - we're happy to come back to you.
Wilthener Straße 32
+49 (0) 3591 272 260
kontakt [at] semcona [dot] com