Content Hub for FamilyApp USA
Family Fabric Inc. offers the new messenger „FamilyApp™“ where families, associations and organisations can connect and interact with each other. Families can detect new content via curated topic channels, organize oneself with the calendar function or e.g. create a joint shopping list. With all those functions, FamilyApp™ is a safe and encrypted messenger to connect generations.
FamilyApp wants to unite the currently heavy fragmentated family communication and offers a secure space for togetherness.
The objective is to introduce the app via relevant topics to offer incentives to register.
After a first relevance analysis in the US a continuous relevance monitoring was drafted to determine relevant topics and local trends around Virginia Beach. The insights are used for creating the monthly editorial plan and the article design. For an optimal distribution, accompanying social media postings will be created.
Result of the Relevance Optimization
Already 3 months after launch, the platform was established in the organic search results in the USA. Thanks to the user oriented content, a conversion rate of more than 5 % of the organic magazine visits could be achieved for App downloads and sign up.
Family Fabric Inc. wants to expand the cooperation with semcona in relation to Relevance Optimization and SEO. A next step will be the marketing of familyapp.de for Germany.