Website and Blog for TeamDrive
TeamDrive is a specialist for highly secure and scalable cloud services – end-to-end encrypted, GDPR and European Privacy Seal certified. Thanks to its consistent focus on security and privacy by design, TeamDrive from Hamburg, Germany meets the highest requirements for data protection and data security.
Project Goal
TeamDrive wants to market its cloud solutions to various target and stakeholder groups and gain new customers.
Having a good product is not enough. You also have to market it well and bring it to the target audience. Thanks to semcona, we started to identify and address the right topics in 2018. We also have focused our website on the user even more strongly. As a result, more and more companies, associations, groups and individual entrepreneurs are perceiving TeamDrive as a secure, highly scalable and efficient cloud solution for data exchange and data storage. The level of awareness in the market has increased, as has the number of TeamDrive user accounts.
Our cooperation with semcona GmbH is always characterized by trust, commitment and professionalism.
Project Scope
After a comprehensive SEO and competitor analysis, the website got completely redesigned. In addition to a visual customization according to modern web design standards, the click paths and menu prompt were optimized as well. Current and relevant topics can now be provided for the user with the help of an extra blog. Besides that, further information has been made available on a new FAQ page.
Result of the Relevance Optimization
The combination of a very good domain trust, TeamDrive’s excellent reputation in the field of secure cloud services as well as consistent SEO and relevance optimization increased organic visibility by over 140 percent within a year.*
In particular , the amount of search traffic without brand and product reference was increased significantly. From 2019 to 2020 that increase has been even higher than 750 percent.**
Screenshot: Trend of clicks and impressions for all search queries without reference to brand or product.
Resources: *SEO Visibility taken from Searchmetrics | **Clicks taken from Google Search Console