With Cognitive Targeting, we’re the first to fully comply with EU Cookie Guidelines. No longer do you need to store personal data and cookies in order to deliver interest-driven online sales material.
Within milliseconds we analyze the content that a user looking for on a site, and put up a targeted ad. We recognize the most important ideas in a document and the meaning they have in context. This is where semantic analysis comes into play. The results of the analysis are then compared with advertising material that has also been semantically enriched–what we call Smart Relevance Ads. Only if there’s a match is appropriate material delivered. In this way advertising material is made more relevant to users and their privacy is ensured. Our technology protects sellers from placing bad ads and gives them a higher return on their investment.