Smart Relevance Research
To be successful, each company must find out what its relevant target group is actually interested in and what the right topics are in order to market its products successfully. To obtain this information, the ‘when’ and ‘why’ people engage with their products and services needs to be assessed. And of course it should be automated and based on the vast amounts of communication from the web, from market research and data from their own internal sources. These data are collected, not only like in classic monitoring where they are based on keywords, but they are also semantically aggregated, structured and processed in such a way that it becomes possible to discover new connections. We call this method Smart Relevance Research (SRR). SRR provides the basis for a fact-based understanding of the customer and the prerequisites for successful, relevant communication.
Deductions from the semantic analysis
Smart Relevance Optimization
In recent years, self-proclaimed SEO-experts have come up with a variety of tricks to outwit the search engines –Google in particular– and their organic ranking. Satellite pages, keyword bashing, and link baiting are the order of the day. These approaches are successful only until Google changes its algorithms. Then the game starts over: new tricks and new responses. Over the long term this game has led the quality of organic search results to plummet, and businesses have had to heavily invest in SEA in order to get visibility. Today Google emphasizes semantics over keywords or backlinks. So, a semantically enriched text gets a much higher Google rating and achieves meaningful SEO-benefits even in the short-term. Expenditures on SEA can be reduced. Smart Relevance Optimization (SRO) is thus the next step beyond SEO and SEA.
We as an agency support you by the work with the Smart Relevance Optimization Engine. The Engine helps you in creating text copy and in optimizing your online documents with a view to reader relevance and SEO. In this way your owned content can achieve higher placement in organic search engine ranking. By quickly identifying trending themes and cleverly interlinking your content elements with interreferencing, you can also increase the length of time users spend browsing your site. Long-term, you increase the sense of connection users feel toward your content.
Benefits to you
Smart Relevance Advertising
With Cognitive Targeting, we’re the first to fully comply with EU Cookie Guidelines. No longer do you need to store personal data and cookies in order to deliver interest-driven online sales material.
Within milliseconds we analyze the content that a user looking for on a site, and put up a targeted ad. We recognize the most important ideas in a document and the meaning they have in context. This is where semantic analysis comes into play. The results of the analysis are then compared with advertising material that has also been semantically enriched–what we call Smart Relevance Ads. Only if there’s a match is appropriate material delivered. In this way advertising material is made more relevant to users and their privacy is ensured. Our technology protects sellers from placing bad ads and gives them a higher return on their investment.