Taylor Wheels GmbH & Co. KG, situated in eastern Germany, Schmölln-Putzkau, is one of the biggest wheel fabricators in Europe. For more than 15 years Taylor Wheels typifies for quality, competence and experience in wheel building. The products convince a permanent rising number of notable major clients, distributors and end users worldwide. In times of fast upcoming trends in the bicycle industry, Taylor Wheels focuses its product portfolio on latest standards. This strategy enables Taylor Wheels to always offer something appropriate to its clients.

Project Goal

Taylor Wheels wants to strengthen their online business and become more independent from sales channels like amazon and ebay. Another aim is to rise the perception as an expert on the field of bicycles, related components and accessories.

Project Scope

After a comprehensive SEO audit of the webshop, semcona executed a Relevance Analysis to identify the most relevant topics discussed in the web. The insights of the SEO analysis – with optimizations of text, meta descriptions and links were implemented OnPage in the backend of the shop. Simultaneously, the magazine was created and topic- and editorial plans developed. In the ongoing process new topics and trends will be identified and relevant content for the magazine will be created.

Result of the Relevance Optimization

Thanks to the expertise of Taylor Wheels in the field of of bicycles and related components, the new magazine immediately reached an organic visibility in search engines. The rising numbers of impressions and visitors coming from Google search results led to an increasing conversion in the webshop.

Taylor Wheels extended the cooperation with semcona in June 2019 for 12 more months.