Our company

We are your relevance manufacture

The foundation of our work

Since 2013, we support our clients from B2B and B2C through project-specific consultancy, AI-based analyses and concept-, strategy- and content development. Our aim is to reach the highest relevance and visibility for your brand, company and products in the web.

For our clients, we identificate the thematic overlaps between the company interest and -strategy and the interest of existing and future clients. With figuring out those highly relevant topics we enable our clients to reach a clear online positioning.

Our staff is build of people with experiences from different industries, with versatile skills and know-how. Everyone brings in an asset to enable us to concept and successful execute manifold projects.

Experts from online marketing and digital market research, strategists and relevance optimizers form our young, agile and creative team.

Bautzen - semcona headquarters

We need YOU. Here are our vacancies:

Web Development

permanent position, 40 h

Working Student


Robert Wauer - semcona

Robert Wauer
Managing Director


Robert Wauer, Managing Director with long-time experience in digital marketing

Robert Wauer has more than 20 years experience in the field of digital marketing. His early work in video data mining and interactive video projects resulted in four registered patents. After his degree in economic computer science at Technical University Dresden he founded azionare, which was one of the fastest growing agencies for digital communication in Germany in 2010 and 2011.

5 years after the legendary viral campaign “Horst Schlämmer macht Führerscheint” for Volkswagen and a couple of successful social media campaigns for various industries, azionare became the second largest social media agency in Germany (source: BVDW ranking 2012). Time to start something new and take a deep dive into semantic and Artificial Intelligence in marketing.

Today, Robert Wauer is working as the managing director of the semcona GmbH. Since march 2019, he is the vice chairman of the focus group “Content Marketing” of the BVDW. Our company and our clients benefit from his long-time experience in the online sector that stands hardly out.

The Team of semcona

That’s what we are! A young yet experienced team of experts for in-depth analysis, relevance optimization and contextual targeting.

Marcel Päßler - semcona

Marcel Päßler
Chief Operating Officer

Jan Pötzscher - semcona

Jan Pötzscher
Chief Marketing Officer

Anja Kloß - semcona

Anja Kloß
Account Manager

Daniela Kloth - semcona

Annekathrin Buhr
Account Manager

Markus Engel - semcona

Markus Engel
Head of Technology

Friederike Scholz - semcona

Friederike Scholz
Head of Product

Luisa Speer - semcona

Luisa Speer
Head of Content

Roberto Wenk - semcona

Roberto Wenk
Chief editor

Marie Wobst - semcona

Marie Wobst
Content Manager

Robert Pohl - semcona

Robert Pohl
Content Manager

Anne Schulz - semcona

Anne Schulz
Content Manager

Anne Schulz - semcona

Theresa Schmeil
Junior Content Manager

Claudia Hoffmann - semcona

Claudia Hoffmann
Senior Analyst

Sven Biechteler - semcona

Sven Biechteler
Senior Developer

Sven Biechteler - semcona

Sebastian Evermann
Junior Developer

Maximilian Wauer - semcona

Maximilian Wauer

Josefine Wauer - semcona

Josefine Wauer

Sven Biechteler - semcona

Lena Neumann

Sven Biechteler - semcona

Marie-José Müller

Daniela Kloth - semcona

Daniela Kloth
on parental leave

Franziska Reck - semcona

Franziska Reck
on parental leave

Our advisory board

Uwe Bärmann and Gerhard Meyer support the semcona management as the advisory board. Due to their long-time activities in global management positions, executive boards and at global industry leaders they don’t only come up with more than 100 years of experience in sales, marketing and strategic alliances but do also maintain a valuable international network, formed over decades.

As the advisory board, they introduce their professional expertise and are an important support for the valuation of future-oriented topics, related to strategy, vision and expansion that go far beyond the daily operations.

Uwe Bärmann - semcona

Uwe Bärmann
Chairman of the advisory board


Gerhard Meyer - semcona

Gerhard Meyer
Member of the advisory board