Our company
Small but mighty – your content manufacturer from Bautzen
The basis of our work
Since 2013, we have been supporting our B2B and B2C clients with project-specific consulting, AI-supported analyses, content creation as well as SEO and implementation of web projects. Always with the aim of achieving the highest relevance and visibility of their brand, their company or their products on the web.
The identification of content overlaps between corporate interests and strategy and the interests of existing and future customers forms the basis of our work and enables our customers to position themselves clearly on the web.
We are a young, agile, and highly motivated team. The “RelevanzMacher” are experts in their field and combine know-how from the areas of content, online marketing, SEO, digital market research as well as strategy.
In this way, we advise and support companies from a wide range of sectors and industries on their path to digital presence and visibility – from medium-sized businesses to large corporations.
Robert Wauer
Managing Director
Robert Wauer, Managing Director with long-time experience in digital marketing
Robert Wauer has more than 20 years experience in the field of digital marketing. His early work in video data mining and interactive video projects resulted in four registered patents. After his degree in economic computer science at Technical University Dresden he founded azionare, which was one of the fastest growing agencies for digital communication in Germany in 2010 and 2011.
5 years after the legendary viral campaign “Horst Schlämmer macht Führerscheint” for Volkswagen and a couple of successful social media campaigns for various industries, azionare became the second largest social media agency in Germany (source: BVDW ranking 2012). Time to start something new and take a deep dive into semantic and Artificial Intelligence in marketing.
Today, Robert Wauer is working as the managing director of the semcona GmbH. Since march 2019, he is the vice chairman of the focus group “Content Marketing” of the BVDW. Our company and our clients benefit from his long-time experience in the online sector that stands hardly out.
The Team of semcona
That’s what we are! A young yet experienced team of experts for in-depth analysis, relevance optimization and contextual targeting.
Marcel Päßler
Director company management
Member of executive board
Anja Kloß
Account Manager
Luisa Speer
Head of Content
Markus Engel
Head of Technology
Anne Schulz
Content Manager
Robert Pohl
Content Manager
Theresa Schmeil
Content Manager
Maximilian Wauer
Content Manager
Natalie Scheffler
Content Editor
Roberto Wenk
Chief editor
NewCarz.de
Claudia Hoffmann
Analyst
Sven Behnken
Analyst
Sven Biechteler
Developer
Sebastian Evermann
Developer
Franziska Reck
Sales Assistant
Marie-José Müller
Student
Daniela Kloth
on parental leave
Fritz
everybody’s darling
Our advisory board
Uwe Bärmann and Gerhard Meyer support the semcona management as the advisory board. Due to their long-time activities in global management positions, executive boards and at global industry leaders they don’t only come up with more than 100 years of experience in sales, marketing and strategic alliances but do also maintain a valuable international network, formed over decades.
As the advisory board, they introduce their professional expertise and are an important support for the valuation of future-oriented topics, related to strategy, vision and expansion that go far beyond the daily operations.
Uwe Bärmann
Chairman of the advisory board
Gerhard Meyer
Member of the advisory board