Our company
We are your relevance manufacture
The foundation of our work
Since 2013, we support our clients from B2B and B2C through project-specific consultancy, AI-based analyses and concept-, strategy- and content development. Our aim is to reach the highest relevance and visibility for your brand, company and products in the web.
For our clients, we identificate the thematic overlaps between the company interest and -strategy and the interest of existing and future clients. With figuring out those highly relevant topics we enable our clients to reach a clear online positioning.
Our staff is build of people with experiences from different industries, with versatile skills and know-how. Everyone brings in an asset to enable us to concept and successful execute manifold projects.
Experts from online marketing and digital market research, strategists and relevance optimizers form our young, agile and creative team.
We need YOU. Here are our vacancies:
Web Development
m/f/d
permanent position, 40 h
Working Student
m/f/d
Robert Wauer
Managing Director
Robert Wauer, Managing Director with long-time experience in digital marketing
Robert Wauer has more than 20 years experience in the field of digital marketing. His early work in video data mining and interactive video projects resulted in four registered patents. After his degree in economic computer science at Technical University Dresden he founded azionare, which was one of the fastest growing agencies for digital communication in Germany in 2010 and 2011.
5 years after the legendary viral campaign “Horst Schlämmer macht Führerscheint” for Volkswagen and a couple of successful social media campaigns for various industries, azionare became the second largest social media agency in Germany (source: BVDW ranking 2012). Time to start something new and take a deep dive into semantic and Artificial Intelligence in marketing.
Today, Robert Wauer is working as the managing director of the semcona GmbH. Since march 2019, he is the vice chairman of the focus group “Content Marketing” of the BVDW. Our company and our clients benefit from his long-time experience in the online sector that stands hardly out.
The Team of semcona
That’s what we are! A young yet experienced team of experts for in-depth analysis, relevance optimization and contextual targeting.
Marcel Päßler
Chief Operating Officer
Jan Pötzscher
Chief Marketing Officer
Anja Kloß
Account Manager
Annekathrin Buhr
Account Manager
Markus Engel
Head of Technology
Friederike Scholz
Head of Product
Luisa Speer
Head of Content
Roberto Wenk
Chief editor
NewCarz.de
Marie Wobst
Content Manager
Robert Pohl
Content Manager
Anne Schulz
Content Manager
Theresa Schmeil
Junior Content Manager
Claudia Hoffmann
Senior Analyst
Sven Biechteler
Senior Developer
Sebastian Evermann
Junior Developer
Maximilian Wauer
Student
Josefine Wauer
Student
Lena Neumann
Student
Marie-José Müller
Student
Daniela Kloth
on parental leave
Franziska Reck
on parental leave
Our advisory board
Uwe Bärmann and Gerhard Meyer support the semcona management as the advisory board. Due to their long-time activities in global management positions, executive boards and at global industry leaders they don’t only come up with more than 100 years of experience in sales, marketing and strategic alliances but do also maintain a valuable international network, formed over decades.
As the advisory board, they introduce their professional expertise and are an important support for the valuation of future-oriented topics, related to strategy, vision and expansion that go far beyond the daily operations.
Uwe Bärmann
Chairman of the advisory board
Gerhard Meyer
Member of the advisory board