Our company

Small but mighty – your content manufacturer from Bautzen

The basis of our work

Since 2013, we have been supporting our B2B and B2C clients with project-specific consulting, AI-supported analyses, content creation as well as SEO and implementation of web projects. Always with the aim of achieving the highest relevance and visibility of their brand, their company or their products on the web.

The identification of content overlaps between corporate interests and strategy and the interests of existing and future customers forms the basis of our work and enables our customers to position themselves clearly on the web.

We are a young, agile, and highly motivated team. The “RelevanzMacher” are experts in their field and combine know-how from the areas of content, online marketing, SEO, digital market research as well as strategy.

In this way, we advise and support companies from a wide range of sectors and industries on their path to digital presence and visibility – from medium-sized businesses to large corporations.


Bautzen - semcona headquarters
Robert Wauer - semcona

Robert Wauer
Managing Director


Robert Wauer, Managing Director with long-time experience in digital marketing

Robert Wauer has more than 20 years experience in the field of digital marketing. His early work in video data mining and interactive video projects resulted in four registered patents. After his degree in economic computer science at Technical University Dresden he founded azionare, which was one of the fastest growing agencies for digital communication in Germany in 2010 and 2011.

5 years after the legendary viral campaign “Horst Schlämmer macht Führerscheint” for Volkswagen and a couple of successful social media campaigns for various industries, azionare became the second largest social media agency in Germany (source: BVDW ranking 2012). Time to start something new and take a deep dive into semantic and Artificial Intelligence in marketing.

Today, Robert Wauer is working as the managing director of the semcona GmbH. Since march 2019, he is the vice chairman of the focus group “Content Marketing” of the BVDW. Our company and our clients benefit from his long-time experience in the online sector that stands hardly out.

The Team of semcona

That’s what we are! A young yet experienced team of experts for in-depth analysis, relevance optimization and contextual targeting.

Marcel Päßler - semcona

Marcel Päßler
Director company management
Member of executive board

Daniela Kloth - semcona

Daniela Kloth
Chief Marketing Officer
Member of executive board

Markus Engel - semcona

Markus Engel
Head of Technology

Franziska Reck - semcona

Franziska Reck
Customer Success Manager

Robert Pohl - semcona

Robert Pohl
Content Manager

Theresa Schmeil - semcona

Theresa Schmeil
Content Manager

Maximilian Wauer - semcona

Maximilian Wauer
Content Manager

Natalie Scheffler - semcona

Natalie Scheffler
Content Editor

Roberto Wenk - semcona

Roberto Wenk
Chief editor

Claudia Hoffmann - semcona

Claudia Hoffmann

Sven Biechteler - semcona

Sven Biechteler

Sebastian Evermann - semcona

Sebastian Evermann

Marie-José Müller - semcona

Marie-José Müller

Anja Kloß - semcona

Anja Kloß
on sabbatical

Fritz - semcona

everybody’s darling

Our advisory board

Uwe Bärmann and Gerhard Meyer support the semcona management as the advisory board. Due to their long-time activities in global management positions, executive boards and at global industry leaders they don’t only come up with more than 100 years of experience in sales, marketing and strategic alliances but do also maintain a valuable international network, formed over decades.

As the advisory board, they introduce their professional expertise and are an important support for the valuation of future-oriented topics, related to strategy, vision and expansion that go far beyond the daily operations.

Uwe Bärmann - semcona

Uwe Bärmann
Chairman of the advisory board


Gerhard Meyer - semcona

Gerhard Meyer
Member of the advisory board