About us



Who we are

As a solutions provider for today, we market an innovative, modern communications solution that will revolutionize how you do marketing. SRO takes SEA and SEO to a new level.

As a solutions provider for tomorrow, we market an innovative, interest-driven targeting solution that promises to revolutionize online advertising. Our proprietary, high-performance semantic software sets a new benchmark for the delivery of privacy-compliant, targeted online advertising materials. We’re the first to fully comply with EU cookie law, since we store neither cookies nor personal data. Our targeting solution extracts the needs and interests of users in real time within milliseconds of their current search, and delivers appropriate marketing material in response.

Other applications of our software include data classification (risk and opportunity management) and semantic searches as well as e-business automation. semcona GmbH was founded in 2013 and has 15 employees.

What makes us unique

Our company

  • Management with over 15 years experience in digital marketing
  • Smart, experienced network of experts
  • Flexibility
  • Agility
  • Short-cycle decision making

Our solutions

  • Revolutionary, proprietary technology
  • Compliance with current data protection rules (e.g. EU cookie law and GDPR)
  • Highly diverse use cases – a single foundation that replaces multiple different systems
  • Scalable with user needs
  • Intelligent – self-learning – smart
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bad ads identified since 2013
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semantically optimized documents
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connections in semantic network


Our team

semcona – That’s us! A young but experienced team with experts for in-depth analysis, smart relevance optimization as well as contextual targeting.

Robert Wauer
Robert WauerManaging Director
Uwe Bärmann
Uwe BärmannChief Operating Officer
Michael Vogel
Michael VogelHead of Sales
Franziska Reck
Franziska ReckSales Manager
Jan Pötzscher
Jan PötzscherHead of Account Management
Daniela Kloth
Daniela KlothHead of Marketing
Marcel Päßler
Marcel PäßlerAnalyst and Data Protection Officer
Claudia Hoffmann
Claudia HoffmannAnalyst
Markus Engel
Markus EngelHead of Technology
Friederike Scholz
Friederike ScholzHead of Product
Sven Biechteler
Sven BiechtelerDeveloper
Jenny Mittrach
Jenny MittrachHead of Content
Robert Pohl
Robert PohlContent Manager
Luisa Speer
Luisa SpeerContent Manager
Roberto Wenk
Roberto WenkChief Editor NewCarz.de
Ralf Mäkelburg
Ralf MäkelburgStudent of Business Informatics
Eric Thieme
Eric ThiemeStudent of Public Management

Advisory board

Uwe Bärmann, Jürgen Schulze and Gerhard Meyer serve as the advisory board of semcona. With their long-term experiences in international executive management positions and management boards of global market leaders they concentrate more than 100 years of experience in sales, marketing and strategic alliances. Another big bonus point are their international networks which were grown over decades.

As members of the advisory board they provide their particular expertise and form an important pillar for major topics which act far beyond our day-to-day business, for instance regarding strategy, vision and expansion.

Uwe Bärmann
Uwe BärmannChairman of the Advisory Board
Jürgen Schulze
Jürgen SchulzeMember of the Advisory Board
Gerhard Meyer
Gerhard MeyerMember of the Advisory Board

Our partners

Our partners complement the core competence of semcona GmbH with know-how in specific domains, processes, and platforms. Together we provide you with just about perfect solutions.